Our digital arm, Potent, is a website and online marketing firm established in 2003. Our success is simply defined by providing easy to use websites that build our client’s business to its full potential. We drive business to your business. And while we of course build and develop websites, we are fundamentally an ongoing management company that is committed to you for the long term.

Call or email to arrange a time to discuss any of the following services:

Website Design

Online success made easy

We provide three website sizes to cater to micro and small business through to market leading enterprises. Our focus is on supporting your business over the years. This service includes our peace of mind guarantee: if something goes wrong or technology changes and the site doesn’t perform as originally designed - we fix it! No charge. We have no lock in contracts and provide 0% finance payment plans to ensure our services are accessible for businesses of all sizes. Another way we make online success simple.

Micro Websites

We specialise in providing these mobile friendly, potent websites that are designed to provide you with a professional online face to your business. If you are just starting out, are a micro or home-based business, this website design will establish credibility and explain your service. We provide ongoing support to keep your content up to date, including downloadable PDFs, photos and Youtube videos.

See the Micro Website Portfolio

Business Websites

This is a fully tailored website, to best represent your brand. Complete with up to ten pages of content, professionally written text, secure cloud hosting and performance reporting, they are ideal for your established and expanding small business. These websites are built on a Content Management System (CMS) which enables you to update your website instantly and easily. But we also include ongoing content management and support to make the changes for you, and help you get the most out of your site.

See the Business Website Portfolio

Large Websites

Taking your successful small business to the next level requires a strong online presence and a fully customised website. Our large website service is ideal for businesses who are or are striving to be market leaders. With unlimited pages and news articles, your website can grow with you. To help your customers experience simple and easy, we include extra content management support, additional navigation methods and advanced search functions. Extra text content is hand crafted to give your potential customers the best chance of finding you via Search Engines like Google. And our ongoing support and maintenance ensures your site stays up to date with technology and your content.

See the Large Website Portfolio

Search Engine Optimisation (SEO)

* If this guarantee sounds too good to be true, that’s probably because it absolutely is. No reputable marketers will ever guarantee you will be #1 on Google, and neither will we!

Potent SEO is a popular optional add-on service for our clients who want to get more out of their website with organic (un-paid) search engine results. Effective SEO connects your website with the growing number of people searching online for your goods or services.

Search Engine Optimisation is known as the art of being found for what you do. In website terms, it’s the supercharger that takes all of the great content of the website and leverages it to get you more visitors who are looking for what you do. It brings them to your site and encourages them to respond to your call to action.

Adding SEO to your Potent website is simple and easy. All Potent websites are already built with Google’s best practice in mind, but for those who are in increasingly competitive categories or those looking to get that extra return on their initial investment, this will cover key incremental improvements for your website to be recognised increasingly better with Google. Available at three investment levels: structural, advanced and premium to meet your specific goals.

Google Ads

If your website is great but you need more visitors, you need Ads at the top of Google. Google Ads funnels more people looking for your goods and services direct to your site. This type of SEM (Search Engine Marketing) is the best way to fully leverage a good website that converts visitors into clients.

This service helps capture people in your service area, who are already searching for your products & services, right when they’re interested, and lands them on the most relevant page on your website to convert them into enquiries. Our strategies are designed around conversions. Our measure of success is not just how many people see your ad, or even click through to your site, but how many take the next step and enquire & buy.

The insights you gain will also help you improve your business and all of your other advertising efforts. Coupled with good SEO and a website that works, Google Advertising gives a measurable return on investment and is another popular Potent website optional add-on.

Review Management

A good rep is hard won and can be easily lost! In this age of the empowered consumer, it is increasingly important to manage our online reputation. Our businesses have always been defined by what people say about us - the difference is they now have a global platform to shout from.

Potent Reputation Management is where we monitor and respond to online reviews, funnelling positive reviews into public praise and diverting negative reviews toward private complaint. Fully integrated with your website, Potent Reputation Management is a comprehensive software package to help you in the process of acquiring more positive reviews and showing them off for the world to see. This add-on will allow you to have your happy customers spread the word to new and prospective customers, helping you to build an ever-improving online reputation.

This service and included software platform is compatible with any website, and so is an add-on service you can add to your Potent or any other website.